![]() ![]() “For example, we recently completed a major update of our partner portal complete with refreshed tools, new resources and improved navigation on a mobile-responsive platform, which allows our channel partners to sell CyberPower products even more effectively and efficiently. “We continue to innovate our Channel Partner Alliance program to meet the needs of our reseller partners selling power protection,” said Peter Miesen, senior director of channel sales at CyberPower. ![]() The program continues to realize increased sales from a growing base of channel partners that sell and implement the company’s high-quality power protection products. In the 2023 CRN Partner Program Guide, vendors were evaluated based on program requirements and offerings such as partner training and education, pre- and post-sales support, marketing programs and resources, technical support, and communication.ĬyberPower established its award-winning Channel Partner Alliance program in 2017 with a mission to bring exceptional value to its channel partners. Solution providers such as managed service providers (MSPs), value-added resellers (VARs), systems integrators, and strategic service providers seek strong offerings from their vendors in areas that include financial incentives, sales and marketing assistance, training, and technical support-all elements which can play a key role in boosting a solution provider’s long-term growth. The annual Partner Program Guide provides essential information to members of the IT channel ecosystem as they explore technology manufacturers’ partner programs to find the vendors that will best support their business needs.īreadth and depth of partner programs among IT manufacturers, service providers and distributors varies widely. a leader in power protection and power management products, has been recognized by CRN,® a brand of The Channel Company, in its 2023 Partner Program Guide.
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